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Robert Bailey
Robert Bailey

Review: Head First Mobile Web


"Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobile marketing prediction by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers reviewing technology trends. That same year, Eric Schmidt of Google exhorted businesses to take a 'Mobile First' approach to designing web experiences, informed by customer-focused smartphone analytics. Our mobile marketing statistics compilation contains all the marketing research you need to make the right decision in 2021.




Review: Head First Mobile Web



The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete:


So we need to think about strategies to engage the multichannel majority not simply 'mobile first' or 'smartphone adoption'. Audience measurement platform comScore has broken down the % of the total digital audience who access content as mobile-only by category. The top categories for mobile access are coupons/incentives, dating, social media, and weather - all with above 80% mobile-only users.


(b) A major penalty plus game misconduct penalty shall be assessed to any player who recklessly endangers an opponent, or causes them to go head first into the boards or goal frame, as a result of checking from behind.


Bell System introduced the first commercial mobile telephone service, called the Mobile Telephone System (MTS). The original equipment was large, weighing 80 pounds (not quite what you'd call mobile) with limited calling bands available from AT&T.


Ericsson's Mobile System A (MTA) was the first partly automatic mobile system for automobiles. First used by Sweden, the unit weighed a whopping 88 pounds. Again, "mobile" is kind of a misnomer, considering it's equivalent to almost 300 iPhones!


With a prototype of the DynaTAC (DYNamic Adaptive Total Area Coverage) portable phone, former Motorola Vice President Martin Cooper made the first private, practical mobile phone call in a non-vehicle setting. Who'd he call? His rival at Bell Labs, Joel S. Engel.


The Nokia 8810 was the first cell phone without an external antenna whip or stub-antenna, possibly paving the way for iPhones and DROIDs. It also made mobile phones more aesthetically pleasing, with its sliding keypad cover.


One of the most popular mobile phones in history was the Nokia 3210, with over 160 million sold. It was one of the first to allow picture messages, but only preinstalled ones like "Happy Birthda,y" and was one of the first to be marketing toward young people.


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